I wonder how it feels? Your flat used to be in King Edward Court. Then some bright spark decides to rename it and you suddenly live in “Windsor Yards”.

I know exactly how I would feel about that. Not happy at all. A number of residents and locals have been very vocal on social media and in the local press, expressing their outrage.  The local historians have weighed in too, everyone damning the cheek of whoever decided to do this.

Meanwhile the company who actually organised the stunt (and it may well have been a stunt designed to distract attention from the opening of Bracknell’s new shopping area) have been utterly silent since the tsunami of opprobrium broke.